— The Concept

The first thing we did was accept that with brand new social channels it would be impossible to build a big enough follower base to make an impact in the short time frame. So, we turned to others in the fashion space and created a concept which was all about collaboration with larger brands.

What would this look like? A 1960s inspired digital look-book which produced a suite of images from 3 vintage fashion brands that prided themselves in the core themes of the film as well as having a presence online. These collaborations would be mutually beneficial as the beautiful images would show off their new fashion lines, whilst them posting on their channels would helped spread awareness of the film.

The brands we chose were the velvet-lined emporium ‘Annie’s Ibiza’, East London hotspot ‘Vintage Threads’ and the vibrant yet classic brand ‘Coco Fennell’.

Oh, and we hired two 60s Mini Coopers to make sure no one was mistaken on the era we were encapsulating.

— The Outcome

Each of these brands embraced something different and we wanted to reflect that in the style of each shoot.

For Annie’s Ibiza, it was all about getting noticed. It was about opulence and extravagance. We wanted to use the golden fabrics that lined her store, as well as the iconic shop front which looked out onto the hustling Carnaby Street.

Then we had Vintage Threads. It was here that we wanted to strip the aesthetic back, and pay homage to those iconic Quant poses modelled by the likes of Twiggy, Jill Kennington and Clare Hunt.

And finally, Coco Fennell where we ditched the Mini and set the shoot in Coco’s eclectic home of vintage treasures. I wanted this final collaboration to be as though we’ve got a glimpse into the lives of these two girls whilst simultaneously reflect all the energy and movement of Quant.